Peridime About Us

Peridime is not an agency, nor a firm.
It is a perspective in thinking.

We are a design & marketing “smart-up”, bridging the gap between design initiatives and go-to-market strategies; new as a business, not new to the discipline.

Peridime is front-end everything; applications, social media and marketing campaigns -- with a successful recipe for designing user experiences that are both customer centric and memorable.

Thoughts, shifted. One customer at a time

	Shelley Letsinger Principal		Heidi Keele Principal

Shelley Letsinger has over 20 years of experience designing high-profile initiatives for both online and mobile user experience for major companies including Cingular/AT&T Wireless, T-Mobile, ALLTEL, Virgin Mobile & European wireless operators, Amazon, AMEX, Nokia, and others. She spent 7+ years building the first User Experience Group at InfoSpace that was comprised of a multi-disciplined team including information architects, interaction designers, visual designers and usability specialists. For well over 8 years, Shelley has been involved with designing for mobile devices including the first shopping interface for mobile that launched with AT&T Wireless in early 2001 and the most recent Amazon applications launched on the iPhone. She is responsible for leading the design and user experience division of Peridime's practice.		Heidi Keele has over 13 years experience developing end-to-end integrated marketing programs inclusive of branding, online and go-to-market strategies. She has managed marketing budgets & teams of all shapes and sizes across media, technology and mobile verticals. Her experience includes in-depth creative pitch marketing with a fine-tuned focus on delivering a total online and socially relevant customer experience. Heidi’s experience represents both B2B and D2C related roles at Microsoft, InfoSpace, and PlayNetwork, where she directed all aspects of product & programs related marketing, ranging from developer communities to entertainment related media. She is responsible for leading the marketing division of Peridime’s practice.

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